The García de la Cruz family has been planting and tending its olive trees since time immemorial and has been dedicated, since 1872, to ensuring the quality of the oil obtained from them: extra virgin olive oil. Five generations of olive growers have continued improving the quality of their oil: from Federico Serrano in 1872, to the current managers, the brothers Fernando and Eusebio García de la Cruz Pascual, the company has grown from a small family business to one of the companies with the greatest projection and development abroad in the world of oil.